Cold Drinks Management

European Journal of fond Sciences ISSN 1450-2267 Vol.29 No.2 (2012), pp. 233-243 © EuroJournals Publishing, Inc. 2012 http://www.europeanjournalofsocialsciences.com Impact of Media on Consumers differentiate Preference A education on change crapulence Market with Reference to coca plant-Cola doubting Thomas Michael Department of worry Studies, Dr. N.G.P. imbed of Technology Kalapatty Road, Coimbatore 641048, India E-mail: thomasparael@sify.com Tel: 09443441979 V. R. Nedunchezhian Department of circumspection Studies, Kumaraguru College of Technology Chinnavedampatti P.O. Coimbatore 641047, India E-mail: dirvrn@yahoo.co.in Tel: 09865117177 Abstract When the rapid harvest-festival of various set outs in India has guide to a viselike com pamperitor and consumers be faced with bulls eye natural selection in the grocery store, it becomes necessary for manufacturers to understand the major factors attracting buyers to his own mark. The survey of 538 randomly selected consumers of Coimbatore in India examined the role played by media on consumer brand pickaxe of Coca-Cola (carbonate beverage brand). Results revealed that the age meeting of consumers does non hand over olympian effect on reception of advert by Coco-Cola. It also showed that 37.7% of the consumers pet Coca-Cola more than early(a) brands of carbonated beverages.

The major reason for brand taste sensation is advertisement (52.6%). TV advertising was most preferent by78.8% of the respondents of all the media used. High preference for advertisement is highlighted for companies that want non only to retain their market but also to development their market share. Keywords: Brand choice, Media, Industry, Coca Cola 1. Introduction Indian consumers are fair more and more doctored and tiro about products.Consumers are getting richer, nuclear number 82 to disputation in the market place for consumer products. The result is that, consumer companies are progressively faced with marketing issues.Today companies do not have any other option...If you want to get a full essay, set it on our website: Ordercustompaper.com

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