Marketing Notes

change Notes nature and social function of markets and trade - the role of trade in the firm and in society merchandising: A total system of interacting activities knowing to plan, price, promote and distribute products to bear witness and potential nodes. Role of merchandising; -Find out what customers compulsion thence attempt to satisfy their needs -Bring unitedly the purchaser and seller -Generate revenue for the business - types of markets resource, industrial, intermediate, consumer, mass, receding Type of Market customersDescription imaging countrified firmsWhere the end product and trade of raw materials occurs Industrial positive and tertiary firmsWhere goods that are apply as supplies in the get the picture treat are traded IntermediateWholesalers and retailersWhere retail businesses purchase products that experience been produced by other organisations.

ConsumerIndividuals and householdsBusinesses sell their products at once to consumers Mass gigantic bod of individuals NicheSmall target market - productionselling merchandise orientation Production: winning baseball clubs and delivering goods, tension on producing goods, lead for goods is greater than supply, Selling: publicize and personal selling, tenseness on selling goods, demand is weaker, Marketing: Satisfying customers needs, emphasis on identifying customer needs with market research, establishing and advance customer familys, development of the market concept, - the selling concept customer orientation, relationship marketing Marketing Concept: article of belief that the customer if at the shopping center of all business activities. Customer orientation: Marketing decisions and practices base on customers needs Relationship marketing: Developing semipermanent relationships with individual customers to create customer loyalty. - marketing planning run The process of developing, implementing and then controlling a series of processes that use up the development of marketing goals...If you need to get a blanket(a) essay, order it on our website: Ordercustompaper.com

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