Panera Bread

Executive Summary Panera carbohydrate was launch in 1981 by Louis Kane and Ron Shaich trim back the stairs the name Au Bon Pain follow Inc. In 1993 they purchased exaltation Louis colewort Company Cafés, which in 1997 were renamed Panera Bread in alto ascertainher markets outside of St. Louis. Today, Panera Bread is a leader in the wide awake-casual eating place duty and is expanding across North America. It soon operates 1,452 company owned and liberty operated bakeshop cafes in 40 states and in Ontario Canada. Their culture is to stigma up a specialty café anchored by an authentic, fresh borecole mechanic bakehouse and upscale immediate service computer brandcard selection for urban workers and suburban dwellers. They want to lay down the pleasing of dining at Panera so attractive that customers would be spontaneous to pass by outlets of mod(prenominal) fast casual eating house competitors in rank to dine in a stuffy Panera Bread. As of Q1 of 2011, Panera Breads financial statements reported score revenues of $422 million, with a Net Income of $33 million, or $1.09 per diluted share. Paneras strategy is: * To provide a premium specialty bakery and café experience to urban workers and suburban dwellers * Closely aligned with a broad differentiation and singularity that consumers find appealing.

* Offer fast, quick and healthy food poster in a intimate ambience. * Constantly test and repair their menu options. One of the chief(prenominal) issues that Panera Bread faces is that they have strong contestation thought-out the fast food and eatery Industry. This industry is constantly changing, creating new competitors and forcing others out of business. To cover to be triumphful, Panera Bread must be on go by of their marketing strategy and make sure they study and frame out what their competitors are doing, what their customers want, and the armorial bearing the economy is heading. Two rudimentary factors to their success are their flow rate financial stability and the farsighted shape vision that their founders and managers have, to make Panera Bread a...If you want to get a full essay, order it on our website: Ordercustompaper.com

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