A Healthy Competition

A Healthy Competition? Kara Griffin CMJ 376 – Media Criticism kinsfolk 24, 2009 Nike broke get finished with a commercial in March of 2009 encouraging work force and wo custody well-nigh the world to go onto their website and record their miles run to detect who is thus the dominate race. The commercial is intended to play off both(prenominal) work force and women’s emotions by inadvertantly asking “who is the come apart competitor?” Although the commercial wants us to think it is a fairly race, the odds argon still stacked once against the women. This essay go forth argue that women ar still perceived in our assimilation today as the underdog and I pass on demonstrate this through the narrative, the mise-en- guessing, and the editing. From the very beginning the women are losing the race. The commercial opens up with a fair sex is stretching, getting do for a run, her boyfriend unaware on the couch privy he r, she notices a website open on the screen of their lab top. The website is Nike’s and in big earn is written, “Join the Men vs. Women Challenge.” there are two debar at the lower left wing side of the computer screen, unmatchable blue, matchless knock, one for men, one for women displaying the amount of miles logged in. The men soak up doubled the gas mileage of the women.

Enraged, she sprints out the door determined that the women will finish on top. Throughout the entire commercial women and men are caterpillar track all over a metropolis determined to bout each other out. Becau se the women are losing, they are the primar! y emphasis within the premiere few impressions. The fair sex (wearing a criticise tank top) shown in the first scene is running, then in the next scene joined by another woman, and again two more women in the scene following. As the viewer, we put up tell this woman in the pink has communicated to other woman runners, “Hey, there is this running competition against men and we’re losing!” The first few clips already signify that women are portrayed as the weaker than men....If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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