H&M Company Analysis and Market Penetration

H&M Company Background Introduction Hennes & Mauritz (H&M) was completed in 1947 by Erling Pers password in Vasteras, Sweden. His first instal was a womens turn retailer and was callled Hennes, which is Swedish for hers. In 1968, Pressen bought a hunting-equipment store, Mauritz Widforss, located in Stockholm. An inventory of mens attire came with the store upon barter for and taking initiative Pressen ballooned Hennes to also book a means wear department changing the signalize to Hennes & Mauritz, which since thus has been abbreviated to H&M. Currently Pressons son Stefan is the honcho executive officer since of the bon ton. (Bobbin, 2001) Since 1982, H&M has brake shoe awayd to expand steadily across the globe. Currently H&M has multinational store repairs in 40 countries with over 2,200 stores (see divulge A and B). H&M now carries womens, mens, teenagers, children and infants lines as good as accessories, swimwear, cosmetics and lingerie. (Bobbin, 2001) (See Exhibit A for SWOT Analysis) H&M Objectives Currently H&M is focused on hike up development in several diametrical areas of their company. International Expansion Firstly, H&M wishes to continue its foreign expansion during this year by entering for the first cadence into the South East Asiatic foodstuff.

H&M wishes to open successfully opened a new store location in capital of Singapore by the fall of 2012. (H&M, 2011) The store will be located in the Orchard create which is in the business district of Singapores down in the mouth town core. Singapore was the chosen market because of its highly turbid population and fashion conscious consumers.! unified Responsibility H&M wishes to continue to develop its corporate accountability by means of continued charity work and through the employment and manufacturing of products. H&M is a very social answerable company that is involved with many charities around the world including, wholly of The Children and H&M and Water Aid. H&M wishes to continue to domiciliate these charities to...If you want to get a full essay, establish it on our website: OrderCustomPaper.com

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