Marketing Plan

p MARKETING PLAN2007INTRODUCTIONThe fundamental concept which must be realized as being the nates of all swop activities is the existence of human needs . The human need is a state in which a person feels deprived of something . A merchandising man whitethorn thus devise a product or service aimed at satisfying a certain dormant need and thus provide conciliation to the user . The need exists but these have to be born-again into penurys by a marketplace strategyIn a socially militant society , people will , therefore , select from among those products , which lose it satisfaction or are needed more hence , when people decide to satisfy their needs and wants , in ill-use of selling activities , exchange takes placeMARKETING PLANThe company is manufacturing Medicated Soap especially for the children . intersection is p erformed within a certain environment which itself is always dynamical . The selling activities have , therefore , to change in concurring(a) rhyme with environment to be continuously effective may be divided into four basic elements which are unitedly referred to as the marketing mix . These four basic elements arei ) Productii ) Priceiii ) publicity , andiv ) PlaceProduct stands for the goods or services offered by the organization Price refers to the m matchlessy honor that the customer has to pay . The product has to be adequately priced . This involves considerations of the good margin , the cost , the possibility of sales at distinguishable prices and the concept of the right pricePromotion is the aspect of selling and advertize , or communicating the benefits of the product or service , to the rig customersPhysical dispersion refers to the aspect of the channels of scattering through which the product has to blend before it reaches the consumer . It also includ es the logistics aspects of distribution suc! h as computer storage , transportation , etc . needed for geographical distribution of the products (Cascio , W .F , basic principle of Modern MarketingTHE MARKETING RESEARCHThe marketing research consists in direct a proper marketing mix towards a target group of customers or market segment .

The Four Ps are decided and direct at the consumers on the basis of proper diagnosis of firm-market formation arrived through the process of marketing research (Kotler , Philip , Marketing ManagementCONSUMER AND MARKETSConsumer expression tells us as to why , how , what , when , where , and how often do consumers misdir ect and consume diverse products and servicesKnowledge of consumer appearance is helpful to the marketer in understanding the needs of different consumer segments and developing appropriate marketing strategies for each . Consumers differ from one some other in terms of their age , education , income , family sprightliness-cycle introduce , personality and life style , and other personal characteristics which deflect their buying behavior (Franked , Ernest G . Marketing and Economic DevelopmentDATA SOURCESA dandy deal of entropy is regularly collected and disseminated by international bodies , worldwide push back Organization , World Bank International Monetary line , State , private research organizations , and sight associations . This kind of information which has already been collected by another organization and not by the company is known as secondary data...If you want to get a full essay, secern it on our website: OrderCu stomPaper.com

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