Tobacco Advertisements Essay -- Marketing, Legal Issues, Smoking

Tobacco advertisements have been a sensitive subject in America especially among parents who do not want their children to become smoking cars. I know from personal construe that baccy is extremely toxic and flock do major bodily harm. My grandfather was a train smoker for over twenty years. He started smoking in his late teens and he died from lung problems that were caused by his addiction to ass smoking. My father is also a chain smoker and he started smoking when he was sixteen. He is starting to experience the same problems that my grandfather had due to his chain smoking. This invoice of smokers in my family has infatuated a cord in me. It has caused me to look further at the history of tobacco advertisements aimed to pot under the age of eighteen, past precedent in court that was passed based on these advertisements, and current trends in tobacco advertisements today.The world-class print tobacco advertisements that used celebrities as the main focus of the adv ertisements came nigh during the 1950s in America. Huge celebrities such as Phillip Morris would endorse cigarette smoking in print advertisements. This type of marketing technique involves numerous social psychological theories. One theory is the Social Impact Theory. fit in to three authors the Social Impact Theory is, . . . interprets social pressure rather literally tidy sum experience psychological forces pressing on them, equitable as they experience physical forces such as sound and cant over (Breckler, Olson, and Wiggins 431). One sub-category of this theory is the Liking technique. According to Steven Breckler, James Olson, and Elizabeth Wiggins the Liking Technique is, A strategy to increase compliance, based on the fact that people are more likely ... ... that they must spend $500 trillion a year on anti-tobacco advertising (397). The problem with this is that some people such as McLaren question if these anti-tobacco advertisements really have an effect on the consumers in specific, consumers under the age of eighteen. (See exhibit B). Language in tobacco advertisements have certainly evolved and adapted itself since the 1950s. It is under constant watch by the FDA, which was made possible by class action suits that ultimately guide to legislation such as the Tobacco Control Act, and the FDA Tobacco edict Bill. If people under the age of eighteen become more inform on the facts of vocabulary in tobacco advertisements, then they will in all likelihood be less likely to smoke a cigarette. So hopefully future generations will be the solution to this controversial subject of language in tobacco advertisements.