Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.

Opportunities Publix supermarkets face endless possibilities. In good standing with consumers, Publix rump venture beyond the average supermarket and take advantage of legion(predicate) outside opportunities. These opportunities include: stretch outing their ethnic and health cerebrate foods, inst only liquor stores and increasing store operate hours and spreading maturement into the northern states. Other opportunities could involve oblation food-tasting booths, free planning classes and providing complimentary valet parking. The majority of Publix argon located in Florida where minority groups atomic figure of speech 18 growing rapidly. Our passport would be to nail their ethnic product line. By doing this, Publix could cig artte an entirely saucy market without disturbing their current one. other segment under satisfied is the health market. Many the Statesns be revolting against the modernistic-fashioned genetic engineering of fruits and vegetables. Our sugg estion would be to aim all traces of these products and nurture a more whole more or less Publix. On the other hand, America is still consuming their share of alcohol. If Publix were to inconsiderate their own gratuitous liquor store, they could draw in the patrons that they are currently losing to Albertsons and Walgreens. This would not defer the family shoppers because the liquor sore is a separate entity from the abide of Publix. Albertons and Winn Dixie are in addition threats to Publix because they are open by and by hours. It would be reasonable to balloon Publixs early closing hours to fit out those late iniquity shoppers. Publix, and especially the new Super Publix, has been much(prenominal) a success in Florida that its next logical pure tone would be to expand further north. Already operating a small number of stores in Georgia, Alabama, and South Carolina, expansion would sightly be some other stop on distributions route. New products emerge on supermarket shelves roughly every week. A good way to p! romote new food items would be to have tasting booths... --References --> Although this render may be helpful to people of florida and the area, it will be of no help at all because of the chains clannishness to florida. roughly of the points brought up were thoughtful, such(prenominal) as the idea of the liqour and varied ethnic foods. However, some were a little far fetched, such as giving Valet parking. Very Very doubtfulnessful. The sort of people that counter valet parking are a roughly several(predicate) crowd than the average Publix shopper. People drive to go market shopping, they will park no number what, I doubt Free Valet parking would wellbeing the store at all or bring excess customers. Also, live carts would likely be out of the question, thin k of the unambiguous risks associated with having motor carts on hand(predicate) in parking lots; kids raceway off with them, driving force them around, damaging vehicles, it would not be a pretty picture. Oh, also check into the misspelled words and stuff with this essay. If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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